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“FSSAI BANS ‘100% FRUIT JUICE’ CLAIM ON RECONSTITUTED PRODUCTS”

Why in the news? The Food Safety and Standards Authority of India (FSSAI) has mandated food business operators (FBOs) to remove ‘100% fruit juices’ claim from reconstituted fruit juice labels due to misleading marketing practices. FSSAI acted following reports of inaccurate marketing, instructing FBOs to relabel products as ‘sweetened juice’ if nutritive sweeteners exceed 15 …

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