White Rev 2.0: Milk Surge to 1007L kg

White Revolution 2.0 Targets Milk Surge

Why in the News ?

The government announced ambitious targets under White Revolution 2.0 in the Rajya Sabha, aiming to significantly increase milk production and procurement, expand dairy cooperative networks, and promote women’s participation in the organised dairy sector over the next five years.

White Rev 2.0: Milk Surge to 1007L kg

Targets Under White Revolution 2.0:

  • The government has set a target to raise milk production from 660 lakh kilograms per day to 1,007 lakh kilograms per day.
  • The initiative seeks a 50% increase in milk procurement by dairy cooperatives within five years.
  • By 2028–29, procurement by cooperatives is projected to reach the 1,007 lakh kg/day mark.
  • The programme aims to enhance the scale and efficiency of India’s dairy cooperative sector.
  • The announcement was made in the Rajya Sabha during Question Hour, underscoring its policy significance.

Cooperative Expansion and Socio-Economic Impact

  • The government proposes setting up 75,000 new multipurpose Dairy Cooperative Societies across the country.
  • The expansion will strengthen market access for dairy farmers and ensure better price realisation.
  • The initiative is expected to generate employment opportunities in rural areas.
  • A major focus is on integrating more women dairy farmers into the organised cooperative framework.
  • The programme aligns with goals of inclusive growth, income enhancement, and nutritional security.

About White Revolution and Dairy Sector :

●      The original White Revolution (Operation Flood) was launched in 1970 under the leadership of Dr. Verghese Kurien.

●      It transformed India into the world’s largest milk producer, strengthening the Anand model of cooperatives.

●      The dairy sector contributes significantly to agricultural GDP and rural livelihoods.

●      Dairy cooperatives function on principles of member ownership, democratic management, and equitable profit sharing.

●      White Revolution 2.0 seeks to modernise the sector through scale expansion, cooperative strengthening, and enhanced women-led participation.