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• consumer demand FMCG sector FMCG trends India consumption India markets market shift Q1 growth Rural Economy rural FMCG growth urban vs rural
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RURAL FMCG GROWTH EXCEEDS URBAN’S IN JANUARY-MARCH, MARKING A SIGNIFICANT SHIFT

Why in the news? Rural FMCG growth surpasses urban for the first time in five quarters, reflecting a trend of gradual rural market expansion. About the Rural Outpacing Urban Growth: Rural FMCG growth exceeded urban growth for the first time in five quarters. Rural growth recorded at 76% while urban growth stood at 5.7% in …

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