Culture Ministry Launches ‘Ek Desh Ek Dhadkan’ Campaign

Culture Ministry Launches ‘Ek Desh Ek Dhadkan’ Campaign

Why in the News ?

The Ministry of Culture has launched the ‘Ek Desh Ek Dhadkan’ initiative to honour the nation’s bravehearts. The campaign aims to unite citizens in patriotic spirit and has involved heritage illumination and digital outreach across cultural institutions.

Culture Ministry Launches ‘Ek Desh Ek Dhadkan’ Campaign

Objective and Vision of the Campaign:

  • ‘Ek Desh Ek Dhadkan’ translates to ‘One Nation, One Heartbeat’, emphasizing national unity and patriotic reverence.
  • Aims to honour bravehearts and instil a sense of collective pride and national belonging.
  • Launched by the Ministry of Culture, the initiative is part of efforts to build a shared emotional connect through the Tiranga (tricolour).

Nationwide Participation and Institutional Involvement

  • The campaign received strong participation from all 43 institutions under the Ministry of Culture within the first 48 hours.
  • Major cultural bodies and citizens have actively promoted the slogan on digital platforms, amplifying its message.

  • Institutions showed enthusiastic involvement to drive the campaign’s reach and impact nationwide.

Symbolic Tribute through Heritage Illumination

  • Over 60 heritage monuments across India were illuminated in tricolour as a symbolic tribute to the bravehearts.
  • The illumination was coordinated under the Archaeological Survey of India (ASI).
  • Highlights the campaign’s use of heritage and symbolism to promote national pride and cultural unity.