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19Aug 2024
BEWARE OF DECEPTIVE DARK PATTERNS IN INFLUENCING CONSUMER’S PRODUCT CHOICE
Relevance GS 3: Science and Technology – Implications of Digital Interfaces GS 2: Governance – Consumer Protection, Ethical Standards in Advertising Focus The article emphasizes how misleading “dark patterns” in digital decision architecture, especially in online user interfaces, are a growing source of worry. These patterns pose moral dilemmas for marketers and designers because they …
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