• UGI USER
  • May 08, 2024
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RURAL FMCG GROWTH EXCEEDS URBAN’S IN JANUARY-MARCH, MARKING A SIGNIFICANT SHIFT

Why in the news?

Rural FMCG growth surpasses urban for the first time in five quarters, reflecting a trend of gradual rural market expansion.

About the Rural Outpacing Urban Growth:

  • Rural FMCG growth exceeded urban growth for the first time in five quarters.
  • Rural growth recorded at 76% while urban growth stood at 5.7% in the January-March 2024 period.
  • This marks a significant shift from previous quarters where urban growth had consistently surpassed rural growth.
  • Rural FMCG growth has been steadily increasing over the past few quarters.
source:slideserve
Understanding Fast-Moving Consumer Goods (FMCG):

  • FMCG, or Consumer Packaged Goods (CPG), are rapidly sold, low-cost products.
  • High-volume sales, quick inventory turnover characterise the FMCG industry.
  • Products include essential everyday items like food, beverages, toiletries, and cleaning supplies.
  • Fourth-largest sector in the Indian economy.
  • Significant contributor to both urban and rural economies