NEPAL TOURISM WON PATA GOLD AWARD
Why in the News?
- The Nepal Tourism Board (NTB) won the Pacific Asia Travel Association (PATA) Gold Award for Sustainable Tourism for its Livelihood Recovery Project (STLRP).
- This marks the third PATA award for NTB, highlighting its ongoing commitment to community-based tourism across Nepal’s seven provinces.
Source: UNDP
Project Achievements
- Sustainable tourism: STLRP has been recognized for creating employment and promoting sustainable tourism across all seven provinces of Nepal.
- Job Creation: Since the COVID-19 pandemic, the project has generated short-term jobs for 10,000 tourism workers and provided training for 4,000 individuals.
- Previous success: Previous awards include recognition in 2022 for Tourism Destination Resilience and in 2023 for initiatives in women’s empowerment, sustainability, and social responsibility.
Other Awardees
- Kerala success: Kerala Tourism from India also won the PATA Gold Award 2024 in the Digital Marketing category for its “Holiday Heist” online contest.
- Award Ceremony: The awards were presented on August 28 in Bangkok, Thailand, by PATA, a non-profit organization promoting responsible tourism in the Asia Pacific region.
About Pacific Asia Travel Association (PATA)
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