India’s Goli Soda Goes Global with APEDA’s ‘Goli Pop Soda’

Why in News ?

The Agricultural and Processed Food Products Export Development Authority (APEDA) has rebranded India’s traditional Goli Soda as Goli Pop Soda for global markets. With successful exports to the US, UK, Europe, and Gulf nations, the drink is gaining international recognition.

India’s Goli Soda Goes Global with APEDA’s 'Goli Pop Soda'

Revival and Global Expansion:

  • APEDA, under the Ministry of Commerce and Industry, has reintroduced India’s classic Goli Soda as Goli Pop Soda for international markets.
  • The initiative aims to redefine traditional Indian beverages while boosting their global appeal.
  • Trial shipments have already been sent to the US, UK, Europe, and Gulf nations, marking a successful entry into foreign markets.

Strategic Partnerships and Market Presence

  • APEDA has collaborated with Fair Exports India to facilitate consistent global supply.
  • A key partnership with Lulu Hypermarket, one of the largest retail chains in the Gulf region, has ensured strong retail presence.
  • Thousands of Goli Pop Soda bottles are now stocked in Lulu outlets, receiving positive consumer feedback.

Future Growth Prospects

  • The overwhelming response from global markets suggests high demand for traditional Indian beverages.
  • APEDA plans to expand distribution networks and strengthen exports to other international markets.
  • The initiative not only revives India’s heritage drinks but also enhances the country’s food and beverage exports, boosting the Make in India