• UGI USER
  • Apr 01, 2024
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HOW NEUROSCIENCE RESHAPES MARKETING STRATEGIES IN INDIA

Why in the news?

Neuroscience transforms Indian marketing strategies, decoding consumer behaviour, but raises ethical concerns regarding informed consent and transparency.

source:BBC

About the Introduction of Neuroscience in Marketing:

  • Application of neuroscience in India addresses business challenges, including consumer behaviour analysis.
  • Utilisation of Elon Musk’s Neuralink implant underscores the practical use of neuroscience in commercial settings.
  • Techniques like brain mapping are employed to comprehend and forecast human responses accurately.
What is Neurotechnology?

●   Neurotechnology involves methods and instruments connecting technical components with the nervous system.

●   It includes recording brain signals for control commands and manipulating brain activity with electrical or optical stimuli.

●   Used in bioelectronic medicine, brain imaging, and improving brain functions.

About Deep Brain Stimulation (DBS):

●   Definition: Deep Brain Stimulation (DBS) is a neurosurgical procedure involving the implantation of a neurostimulator device.

●   Function: It delivers electrical impulses to specific brain regions, modulating neural activity.

●   Applications: DBS is used to treat neurological disorders like Parkinson’s disease, essential tremor, dystonia, epilepsy, and obsessive-compulsive disorder (OCD).

●   Parkinson’s Disease: DBS can alleviate symptoms of Parkinson’s, a chronic neurodegenerative disorder affecting the central nervous system.