• UGI USER
  • Dec 21, 2023
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GREENWASHING

Why in the News?

  • UK regulator bans ads from Air France, Lufthansa, and Etihad for alleged greenwashing.
  • Dutch airline KLM faces trial for a “Fly Responsibly” campaign, accused of misleading environmental claims.
Source: Medium

About Greenwashing:

  • Greenwashing occurs when companies or governments falsely portray products or activities as environmentally friendly.
  • It involves creating a misleading impression of climate-friendliness or emphasizing sustainable aspects while overlooking harmful practices.
  • Techniques include environmental imagery, misleading labels, and selective presentation of facts.

Airline Pollution Impact:

  • The aviation industry contributes around 2.5% of human-produced CO2 emissions.
  • Despite its seemingly modest current impact, the aviation sector’s emissions are expected to rise significantly.