CCPA IMPOSES FINE ON IAS COACHING CENTRE FOR MISLEADING AD

Why in the news?

The Central Consumer Protection Authority (CCPA) fined Sriram’s IAS coaching institute ₹3 lakh for publishing a misleading advertisement.

CCPA IMPOSES FINE ON IAS COACHING CENTRE FOR MISLEADING AD - UPSC

Key Details

  • The Central Consumer Protection Authority (CCPA): It was established by the Consumer Protection Act of 2019 to defend consumer rights, combat unfair trade practices, and regulate deceptive ads. The CCPA has been engaged in ensuring that advertisements in all industries, including education, deliver accurate and true information.
  • Misleading advertisement: The advertisement indicated that there would be more than 200 selections in the UPSC Civil Services Exam 2022. The actual number of victorious applicants from Sriram’s IAS was only 171. This discrepancy was discovered to be misleading, particularly when the success of applicants from free mentoring programs was included without apparent distinction.
  • Educational Sector Context: India’s coaching market is highly competitive, with thousands of students joining each year in the hopes of passing competitive tests such as the UPSC Civil Services. Misleading statements can have serious consequences, causing students to make financial and career decisions based on incorrect information.
  • Consumer Protection Data: In recent years, the CCPA has taken a number of measures against misleading marketing, demonstrating its dedication to protecting customers. The education sector, notably coaching institutes, has come under fire for making false claims to attract students.
  • Impact on students: The deceptive advertisement may have influenced students’ decision to join in the coaching facility, potentially affecting their preparation for one of India’s most difficult exams.